Sarah is the keynote speaker at BlogPodium. blogging has become big business. There are conferences to attend and friends to be met IRL.
People going to the conference had a chance to have tea with Sarah at her office. She is a smart cookie and has bloggers spread the word about her new shows.
The contest was creating a pinterest Board for your ultimate room.
I used this definition of ultimate-
As in the cottage will be ours ultimately.